1. Beach getaways take the lead
It’s no surprise that beach getaways top the list, with 45 percent of respondents yearning for sun-soaked escapes. With travelers prioritizing relaxation and the healing power of nature, expect tropical hotspots to remain highly sought after. Destinations like Hawaii, Bali, and Greece are poised to attract beach lovers with their pristine coastlines, unique cultural experiences, and promise of a laid-back atmosphere. These are some of the most sought-after dream vacation spots 2025.
Top trends in beach travel for 2025
- Eco-conscious resorts: Expect a surge in eco-friendly accommodations, with resorts emphasizing sustainability and conservation.
- Wellness retreats: Travelers are increasingly drawn to wellness-focused getaways, incorporating yoga, meditation, and spa treatments by the sea.
- Hidden gems: Lesser-known beach towns and islands will see a rise in popularity as travelers seek unique and uncrowded dream vacation spots.
2. Cultural immersion: A rising trend
Coming in second, cultural immersion is the goal for 24 percent of travelers in 2025. Experiences like learning local crafts, exploring historic landmarks, and indulging in authentic cuisine are more appealing than ever. With travel restrictions easing, people are eager to reconnect with cultures around the world. These journeys are often considered bucket list trips, perfect for travelers craving meaningful experiences.
Hot spots for cultural exploration
- Japan: Always a favorite, Japan offers an unbeatable blend of tradition and innovation. In 2025, expect interest in its ancient temples, seasonal festivals, and culinary scene to soar, making it one of the top travel destinations of 2025.
- Italy: The charm of Italy continues to beckon, with travelers eager to explore iconic cities like Rome, Venice, and Florence, as well as lesser-known regions rich in culture and history.
- Africa: From the bustling markets of Marrakech to the incredible wildlife of Kenya, Africa’s cultural diversity is captivating more travelers, offering unforgettable bucket list trips.
What's new in cultural travel
- Transformative journeys: Travel experiences that focus on personal growth and learning are becoming more popular, such as cooking classes in Italy or calligraphy workshops in Japan.
- Authentic accommodations: More travelers are choosing homestays and boutique hotels that give insight into local lifestyles.
3. Nature retreats for reconnection
Nature retreats captured the hearts of 18 percent of our respondents, highlighting a desire to escape the hustle of city life and reconnect with the great outdoors. As people prioritize mental and physical well-being, natural getaways are ideal bucket list trips that allow for rejuvenation in breathtaking settings.
Top nature retreats for 2025
- New Zealand: Known for its dramatic landscapes, New Zealand will be a top pick for adventurers seeking hiking, bungee jumping, and breathtaking views.
- Croatia: With a stunning coastline and national parks like Plitvice Lakes, Croatia offers a balance of nature and culture, making it one of the most desirable dream vacation spots 2025.
- Portugal: From the cliffs of the Algarve to the lush vineyards of the Douro Valley, Portugal is emerging as a top destination for nature lovers and a must-visit bucket list trip.
Nature travel insights
- Adventure travel: Hiking, glamping, and wildlife safaris will continue to trend, with travelers looking for active, off-the-beaten-path experiences.
- Digital detox destinations: Places that encourage disconnecting from technology and embracing the present moment will be in high demand.
4. City adventures for urban enthusiasts
Coming in at number four, a modest 12 percent of respondents picked city adventures. Those who did seek vibrant, bustling cities with rich art, architecture, and nightlife. With global cities bouncing back, 2025 is shaping up to be a year of exciting urban exploration and unforgettable dream vacation spots.
Top picks for urban travelers
- London: A perennial favorite, London remains a hub for arts, theater, and gastronomy. With new attractions opening and historic sites being revitalized, there’s always something to discover among the top travel destinations of 2025.
- Thailand’s Bangkok: Known for its street food and lively atmosphere, Bangkok continues to be a must-visit for those craving a taste of urban chaos.
- Australia’s Sydney: Offering both cosmopolitan vibes and access to nature, Sydney is perfect for travelers who want the best of both worlds and is a contender for many bucket list trips.
Urban travel predictions
- Tech-savvy cities: The rise of smart cities will provide seamless travel experiences, from AI-powered guides to contactless payment systems.
- Art and food tours: Expect more immersive city tours, focused on everything from street art to culinary adventures.
Destinations to keep on your radar
While our poll results gave us a clear picture of popular categories, the responses for specific top destinations highlighted a wide range of travel desires:
- Japan: A blend of ancient and modern, Japan continues to inspire wanderlust with its unique mix of culture, cuisine, and futuristic innovations.
- London & Italy: Timeless and ever-inviting, these destinations remain on the must-visit lists of many travelers, offering everything from historic landmarks to vibrant street life.
- Greece & Africa: From the idyllic islands of Greece to the vast and diverse landscapes of Africa, both regions promise unforgettable adventures.
Other destinations that emerged include Thailand, Australia, Hawaii, Croatia, Portugal, Bali, and Indonesia, signaling that 2025 will be a year of diverse and unforgettable bucket list trips and dream vacation spots.
